To help cut through the holiday clutter we created a series of absurd short art films to showcase the Gap holiday Collection.
Working with awarding winning director Matt Divine from The Glue society the films inject the clothing into a gallery space and bridged the gap between art and advertising.
For the launch of Gap’s world wide holiday campaign we invented a technology that turns stripey clothing into a musical instrument. Working with the kick ass technologist at RESN, we created an intuitive experience that is a first of it’s kind.
We partnered with award winning musician Blood Orange to create a music video that uses the technology in his performance. The funky choreography was married with the technology to introduce the experience and most importantly drive traffic to Gap’s gift guide.
Most alcohol brands tell people how to drink their spirit. We did the opposite. The new SouthernComfort.com lets people show us, and the world, how they like their Southern Comfort. It’s Whatever’s Comfortable.
Equinox knows their members spend the entire year getting into incredible shape for the summer. They’re looking good and feeling more confident than ever.
It’s a time when a good workout can be a bad influence and might get them into a little trouble.
But they won’t apologize for it. They’re going to preapologize for it.
In order to tease the upcoming launch of the Dwayne Wade Jordan campaign, featuring the athlete as a mysterious double agent, we created a customized dossier sent to influential sneaker and sports bloggers.
Each briefcase contained a custom engraved iPad with directions on how to unlock the application within each device.
Once access was granted, each iPad showcased a gallery of behind the scenes footage with a unique teaser trailer that each recipient could then share with their audiences.
Jason Wu’s exclusive line for Target was inspired by French New Wave Cinema and a feline character he created named Milu.
The collection is highlighted by impeccable details which come to life in the studio with a little help from his muse. “Mischief is in the Details” is the spirit of the collection, as well as Mr. Wu’s creative process.
Portrait: Memento Mori is a modern visual interpretation of a classic theme: “Remember Death”. For centuries, memento mori art and literature have reminded its audience that they will die. Some credit the origin to ancient Rome: as a general was enjoying a victory parade for a won battle, his servant would follow closely behind and whisper a warning: “Look behind you! Remember that you are but a man. Remember that you will die.”
Directed by Jihye Ku
To promote her latest album and in tandem with an appearance on Late Night with Jimmy Fallon, we created an interactive performance throughout the use of custom QR codes strategically placed around the stage.
After taking a picture of the code, users were driven to the Glasser homepage where a psychedelic musical experience awaited them.
Day Trip is a quarterly publication that documents the work, spaces, and perspectives of individuals who affect New York City’s creative energy. Each issue includes features of ten people/organizations and self-curated showcases of their projects. The book is printed in controlled quantities of 250 copies and issue and is privately distributed to Wieden+Kennedy’s global offices and clients around the world.