L.A. is where ideas get made. This story is of a boy who dreams of one day making a hit cartoon. We follow his journey, hitting on pivotal moments until he finally sees all of his hard work payoff as S.H.E.L.L., The Lost Galleggcy.
Directed by The Daniels
To help cut through the holiday clutter we created a series of absurd short art films to showcase the Gap holiday Collection.
Working with awarding winning director Matt Divine from The Glue society the films inject the clothing into a gallery space and bridged the gap between art and advertising.
For the launch of Gap’s world wide holiday campaign we invented a technology that turns stripey clothing into a musical instrument. Working with the kick ass technologist at RESN, we created an intuitive experience that is a first of it’s kind.
We partnered with award winning musician Blood Orange to create a music video that uses the technology in his performance. The funky choreography was married with the technology to introduce the experience and most importantly drive traffic to Gap’s gift guide.
LCD Soundsystem frontman James Murphy has dreamed of turning the harsh beeps of New York City turnstiles into musical notes. Heineken heard about his idea and wanted to help make it happen.
We created the first live, brand-driven documentary that follows the journey of turning Subway Symphony from a dream into a reality. The story unfolded in real-time as we released each chapter of the story. The goal was to have our first turnstile installed by the end of the summer.
The Bud Light Party was created to bring people together by making beer great again. We asked a few of our friends to help spread the word with puppies and music. Everyone loves puppies and music.
Most alcohol brands tell people how to drink their spirit. We did the opposite. The new SouthernComfort.com lets people show us, and the world, how they like their Southern Comfort. It’s Whatever’s Comfortable.
D&AD Wooden Pencil
Cannes Cyber Lion Short List
The FWA - Site of the Day
Equinox knows their members spend the entire year getting into incredible shape for the summer. They’re looking good and feeling more confident than ever.
It’s a time when a good workout can be a bad influence and might get them into a little trouble.
But they won’t apologize for it. They’re going to preapologize for it.
Delta partnered with "I ♥ NY" to tell New York about everything it loves in New York. It was plastered all over Grand Central Station and we even got to go to the Queens Museum. That’s true love.
To help the Bud Light party cut through the noise of a typical election year, we created a series of attack ads that tackle bad online behaviors like inspirational quotes, food photography & gym selfies. Helping remind people what we can all agree on, coming together over an ice cold Bud Light.
Day Trip is a quarterly publication that documents the work, spaces, and perspectives of individuals who affect New York City’s creative energy. Each issue includes features of ten people/organizations and self-curated showcases of their projects. The book is printed in controlled quantities of 250 copies and issue and is privately distributed to Wieden+Kennedy’s global offices and clients around the world.
Jason Wu’s exclusive line for Target was inspired by French New Wave Cinema and a feline character he created named Milu.
The collection is highlighted by impeccable details which come to life in the studio with a little help from his muse. “Mischief is in the Details” is the spirit of the collection, as well as Mr. Wu’s creative process.
To promote her latest album and in tandem with an appearance on Late Night with Jimmy Fallon, we created an interactive performance throughout the use of custom QR codes strategically placed around the stage.
After taking a picture of the code, users were driven to the Glasser homepage where a psychedelic musical experience awaited them.
In order to tease the upcoming launch of the Dwayne Wade Jordan campaign, featuring the athlete as a mysterious double agent, we created a customized dossier sent to influential sneaker and sports bloggers.
Each briefcase contained a custom engraved iPad with directions on how to unlock the application within each device.
Once access was granted, each iPad showcased a gallery of behind the scenes footage with a unique teaser trailer that each recipient could then share with their audiences.
Hestian is an organization that runs fuel-efficient projects in Southern Africa that help mitigate climate change. The goal of these technologies is to reduce indoor cooking smoke, a leading cause of respiratory infection, and the region’s dependency on unsustainable wood fuel consumption.
In addition to their efforts to provide clean cookstoves to the people of Malawi, they also support the communities where the stoves are produced. They have setup production groups in rural areas that provide all the small cookstoves for distribution across the country. These production groups are typically run by women who learn technical skills to support their families by providing a scone source of income.
Every year, 180 million people fly on Delta planes. What if they were all working toward a common goal?
PERSPECTIFY turns in-flight entertainment into a force for social good. Just by playing a beautiful, addictive puzzle game, you'll be helping researchers find new ways to aid the visually impaired.
Portrait: Memento Mori is a modern visual interpretation of a classic theme: “Remember Death”. For centuries, memento mori art and literature have reminded its audience that they will die. Some credit the origin to ancient Rome: as a general was enjoying a victory parade for a won battle, his servant would follow closely behind and whisper a warning: “Look behind you! Remember that you are but a man. Remember that you will die.”
Directed by Jihye