Jordan iPad

In order to tease the upcoming launch of the Dwyane Wade Jordan campaign, we created a customized package sent to influential sneaker and sports bloggers. Each briefcase contained a custom engraved iPad with directions on how to unlock the application on each device.

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Exclusive D3 Content

The application on each iPad showcased a gallery of behind the scenes footage with a unique teaser trailer of the spot. Giving each blogger a piece of unique content they could then share to their audiences.

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